Market Entry – Kenya

Situation

An international extractive industry company needed a market-entry and engagement strategy for Kenya.

Task

The client wanted to understand the nuances of a new political and business environment. The client wanted reporting and analysis of the informal dynamics governing relationships between state institutions, politically exposed individuals, and peers.

Action

We delivered a detailed analysis of political, environmental and community factors, and a stakeholder-mapping to help the client understand who to engage with – and how best to engage with them.

Results

Our strategy helped the client expedite negotiations for market entry and establish a stable platform for growth.